About

From a very young age, I’ve had a passion for sports and was intrigued by the integral parts of it. I played some of the best talents in basketball for many years, graduated from Marquette University with a Bachelor’s degree in Communication & Media Studies, then became a graduate assistant which led to a Program Assistant at Virginia Tech.

This is where I got to study the game further and see more of the business side of coaching. At that time, I developed a new interest in videography, scouting, NIL content and the beginning stages of my business began to evolve.

While serving as a graduate assistant at Virginia Tech in 2016, and then more recently working as a Player Relations Coordinator at Texas A&M, I developed a platform called Beyond The Arc, where I captured many behind-the-scenes moments and allowed the audience to feel a part of each team.

Years later, I now am the owner and CEO of Authentic Sports Media Group, where we take things a step further than just on the basketball court! At ASMG we not only care about you as an athlete, but we help you create the most AUTHENTIC version of yourself as possible!

Joe Fulce